Below are some questions that title companies should ask themselves:
- Do you have a website?
- Is your site mobile responsive?
- Can customers place an online title order?
- Can you update or add your own content to the site?
If your answer was ‘no’ to any or all of the above, it is definitely time for a new website—or create one for the first time.
Get a website
Having a website is crucial. Many customers and companies will not do business with an entity that doesn’t have a website. A website serves as the best resource for potential new clients and existing customers to search your location, contact information, and hours of operation. The first impression your website makes to a visitor has an impact on whether or not they trust their business to you or another company.
Make it mobile-friendly
One of the most important questions to ask is if your site is mobile responsive. In April 2015, Google began prioritizing mobile responsive web content over web content that is not mobile responsive. This means that companies with websites that are not optimized for mobile will be lowered in the search rankings. In addition, data shows that over 25% of web traffic comes from a mobile device, so this segment of your audience needs to be considered.
Add online ordering
With so many online conveniences, customers expect to be able to order title online. Failing to provide buy brand xanax europe this simple online convenience can cause loss of existing customers and low conversion of new prospects. Offering online orders not only helps the customer by saving them time and offering a convenient 24-hour option, it is helpful to the company as a whole. Orders are placed in a database and immediately emailed to the most relevant staff member, saving hours of data entry, allowing staff to concentrate on customer service.
Self-manage your website
The days of needing to call a web developer to swap out your personnel list or add an additional document to your online resource library are over. Modern websites are built with a Content Management System (CMS) that allows for anyone to manage and maintain the site. It is as simple as using Word to make edits and publish new content.
Websites are a crucial part of any company’s marketing and outreach strategy. They are necessary for your audience to know that you are trustworthy, to know how to contact you, and to find out more information about how you can help them succeed.
Need a new website? Sparkfactor can help.
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In 2016, Sparkfactor was named Fidelity National Title Group’s national preferred partner for website design and development. As such, we offer a reduced hourly rate for web updates and custom development to FNTG members, as well as an FNTG exclusive title template package. To find out more, visit fidelitytitle.sparkfactor.com or call us 888-408-9530.