Hidden wonders surround us every day. Often we’re so focused on dealing with immediate challenges, we don’t see the unique resources standing within arm’s reach. The secret power of community is that opening up our challenges to trusted partners often reveals an obvious strength we’ve overlooked. Leveraging the power of communities starts by counting your assets, validating them, and engaging the unique abilities they bring to the table. Shooting on-location advertising imagery for the Rogers Park Business Alliance this summer revealed the truth of this lesson in amazing and wonderful ways. We featured one of the most compelling results above.
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