The Power of Local SEO For Your Business (Infographic)

As Google search becomes more sophisticated, search engine optimization (SEO) follows in its footsteps. The rise of mobile users has led to a golden age for local SEO, but it’s also created a huge need for businesses to optimize for both standard and local search results if they want to maximize their organic rankings. Luckily, efforts for one can benefit the other.

Let’s look at the growing importance of local SEO for 2017 and beyond, including an infographic that shows your business how to get started with local SEO today.

The Rise of Local SEO: Why It’s Time to Get Started

Businesses with a physical and online storefront have a lot of manage when it comes to their SEO, and it’s important that both online and local results are being addressed. As more and more people are accessing the web from mobile devices, they are also doing so on-the-go and looking for business near them—searches on mobile primary pull from local search.

Google has taken notice and now prioritizes local results for mobile users. Their research even reveals some amazing statistics—50% of local searches led to in-store visits that very same day! Small businesses that capitalize on ranking in local searches can take advantage of potential customers in real-time, as opposed to hoping that organic visits to the website eventually translate into sales.

Google has also been changing their algorithm with new local-focused updates like Pidgeon and Possum. The goal with these updates are to find new ways to provide personalized results—producing a better user experience and creating returning users—and by utilizing both geographic and local SEO data, Google search results can show users the closest businesses to their current location.

How to Get Started With Local SEO (Infographic)

Now that you’ve seen the potential that local SEO offers, it’s time to get started. Check out this infographic from our friends at OnBlastBlog and find out how you can start ranking with these highly profitable results today!

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