OnDevon Brand Identity and Ad Campaign // Behind the Spark
The Rogers Park Business Alliance has a few different City of Chicago Special Service Areas (SSAs) under its purview, including SSA #43. SSA #43 includes a good portion of Devon Avenue (a busy east/west street in Chicago) and a part of Western Avenue (the city’s...#InspiredBy Opening Day
Baseball is back! Today was supposed to be the opening day for Wrigley Field, but with the snow that fell this morning in Chicago, the Cubs decided to postpone the game, while the White Sox found a pretty ingenious way of dealing with the snow on their field to still...9 Essentials Every Neighborhood Organization Website Must Have
Neighborhoods rely on local businesses to bring in visitors and revenue to the area. Some businesses can do a great job of marketing and advertising their own company, but often it’s up to various neighborhood organizations to bring area businesses...Why Plagiarism is Bad and How to Prevent It
With the new ruling affecting images and Twitter retweets, we thought it would be helpful to update and re-publish this post about plagiarism, first published in 2016. In a world of content marketing, when over 2 million new blog posts are being published every...New Ruling on Embedded Tweets is a Good Reminder of Copyright Compliance
We all know—or should know—that plagiarism is bad. And in this age, it’s pretty easy to prevent outright violation of copyright: you can easily link to sources with in-line hyperlinks, Google and other software can easily show you where phrases or whole...Resources You Need to Develop a GDPR Strategy Immediately
Most of the information below was found in HubSpot’s Create a GDPR Strategy Lesson, as well as other resources, all listed at the bottom of the post for your convenience. This post does not constitute as legal advice and you should always seek legal counsel to...How This Year’s Oscars Envelope Can Inspire Marketers
Last year, I wrote about the Oscar’s Best Picture debacle and what marketers could learn from it when thinking about communicating information in print or in digital: add signals of importance (like bold or italics), make it easy to interpret, give readers room...Shootpro24’s Website Copy and Trade Show Booth
Shootpro24 contacted Sparkfactor to help update their website copy as they redesigned their website. We worked hand in hand with Shootpro24 to make sure the website was immediately conveying what Shootpro24 is all about: amateur and professional videographers and...