What’s A Good Blogger? Sparkfactor Interviews Parr Insurance
When a star client takes their blog and starts running with it, we notice (and so do their clients). We recently interviewed the woman behind Parr Insurance Brokerage’s successful website to see just how she’s made her new website a success. Russell...Branding and Identity Development
A brand’s identity is the visual expression of a brand that is communicated to the outside world, and includes its name, logo, communications, and visual appearance. A brand identity creates an emotional connection and reflects the brand positioning and desired...
Inspiration vs. Information
Inspiration is an amazing thing. It drives us to take action, answer our own questions. It makes us feel empowered and free. Inspiration opens the door to a set of alluring mysteries… “How did they do that?” “Where can I get that?”...Vishnu Boray
Vishnu Designer / DeveloperSound Designer True Renaissance ManT-shirt aficionadoJoke writerElectronic music producerLoved by: Morrissey fansFeared by: long to-do lists, members / presidents of the hair club for men. Our best-educated team member, Vishnu holds college...George Lowe
George President + FounderOver 17 years of experience in video and web Dreams BigPlays HardWorks HarderLoved by: bartenders, Bears fans, gingersFeared by: sausages, slower cyclists A man of vision, George founded Sparkfactor in 1996 when digital was just a niche area...
McGuire Engineers Brand Evolution
McGuire Engineers approached our designers to create a new proposal template for their internal marketing department. When assets and reference files arrived, we uncovered a need for consistent branding across all of their marketing materials. Recognizing the equity...
Parr Insurance
PARR Insurance Brokerage provides custom lines of high-value property insurance throughout the United States. When we kicked off the redesign of their website, we discovered demographics and testimonials that painted a compelling story about their core consumer...
Mayne Stage
This premier music venue on Chicago’s north side needed a new site built to integrate with TicketWeb’s online box office and restaurant reservations powered by OpenTable. We added a list of design enhancements to the finished product, including a mobile...