Sparkfactor Ad Lib
Want to live out your fantasy of working in digital advertising? Here’s your chance to share in the thrill of concepting a new campaign, the drama of tolerating creative egos, and the wackiness everyday life at Sparkfactor HQ. Use the form below to enter your...#InspiredBy History
When you live in a city, you see change as an inevitable part of life: that falafel stand you loved so much turns into a Starbucks; a vacant lot gets turned into a community garden; paradise is paved to put up a parking lot. So, it’s rare and surprising when...Facebook Like-Gating Is Over // What’s Next Is Up To You
On November 5th, like-gating on Facebook will be a thing of the past. But that doesn’t mean marketing on Facebook is over: your audience is still there. While the value of a like has long been disputed (a like doesn’t actually require a commitment from the...Friday Face-off // Halloween vs. Day of the Dead
The Grim Reaper, dressed in all black and carrying a scythe, is destined to roam the earth, leading humans into the afterlife . . . La Llorona, with her white dress and mournful cries, wanders the great beyond, searching for the children she murdered. Both are...The Science of Split Testing // When to Test, What to Test, and What to Expect
Remember learning about the scientific method in school and thinking, “How will this ever help me in real life?” We have the answer . . . in marketing. Split testing, or A/B testing, is like doing an experiment on your website, landing page,...
Andrea Garcia
Digital Engagement Manager Has more Star Wars memorabilia than you Fiction fanatic Movie marathoner Alliteration admirer Loved by: little old ladies, glow-in-the-dark frisbees Feared by: run-on sentences, condiment-free burgers A born observer, Andrea is...