Storytelling is such a ubiquitous word these days, especially in marketing, that it’s starting to become a word without any real meaning. But as a creative writing major, stories still have a special place in my heart. They help me connect with others, to...
There’s a saying that “the devil is in the details.” Bringing technology products to market requires visual designers to walk a fine line between sufficient detail and overwhelming complexity. Siemens created Advantage Navigator to address...
How many times have you heard “get back to me in a month”? And how many times have you heard that from the same prospect? In an ideal world, all of our qualified leads would be ready at a moment’s notice. But it’s not always so simple. While...
As a business owner or CMO, you have a clear vision of where you want your business to go. You make goals, set benchmarks, use technology to monitor progress, and help manage your team through the process. Sometimes it’s smooth sailing from there, but other...
Last night, I had Valentine’s Day on the mind and was searching for something funny to share on Facebook. In the process, I came across this altogether much more sincere video from the gifted people at This American Life. The episode was made here in Chicago...
For months now, analysts have been touting the demise of organic reach on Facebook. Some say that posts from business pages won’t reach their audience unless they “pay to play.” Others say Likes are irrelevant and have written...
Recently, David and I packed up our photography gear and headed for Skokie to spend the day shooting Google Business View tours of several park district attractions. Here are a few behind-the-scenes pictures of our adventures. We started early at Emily Oaks Nature...
Last week, we wondered if any Super Bowl ads would be #SuperBold. With most ads being released online before the big game, few truly surprised us. Check out our picks for the commercials that went above and beyond this year. Storytelling This year’s game saw an...
The Super Bowl is this weekend and over 100 million people will tune in to see the Seahawks battle the Patriots. But, for a good portion of the crowd, the game is just getting in the way of the ads. When you spend 4 million dollars on a 30-second ad, you want to make...
“Always be closing,” says Alec Baldwin. But when all a consumer or client receives in their inbox is emails that are trying too hard to sell them something, your message gets lost. In a few steps, you can retrain your contact list to see your messages as...