The Best Team is the One You Have // Small Business Employee Advocacy

May 19, 2015 | Social Media, Business Lessons, DIY Marketing

Larger, well-known B2B brands post on social media and receive tons of engagement, albeit with huge marketing efforts and paid advertising. But what about smaller brands or ones that are just starting to take advantage of social as a viable marketing platform? These...

Why You Should Implement Email Marketing

May 12, 2015 | Direct, Email Marketing

Companies with a long history of using direct mail might not believe email marketing can improve their marketing strategy, but email marketing is a better investment. When used successfully, email marketing campaigns provide offers and information to consumers at...

6 Ways to Go Local and Win the Mother’s Day Dash

May 8, 2015 | #InspiredBy, Holiday

Don’t know what to get Mom for her special day this Sunday? Are you one step away from making a coupon book she’ll never actually use? Give her something she’ll enjoy this Mother’s Day, right here in Wicker Park. These neighbors have earned our...

Integrated Project Management – Email Marketing

May 5, 2015 | direct, portfolio

Integrated Project Management needed to boost the impact of their email marketing and asked us to redesign their email templates. Our tasks included giving an industry-specific visual appeal to users and prospects in distinct verticals (i.e. Life order tramadol from...

Mobile-Friendliness and You // Web Options in This Brave New World

Apr 28, 2015 | Responsive Web Design, Web Design

While the Google algorithm update released on April 21, 2015 isn’t the end of the world, even though the nickname Mobileggedon suggests otherwise, it could do damage to how you rank on mobile Google searches. If you’re not currently using any sort of...

Be Responsive // From Email to Web and Ecommerce

Apr 20, 2015 | Responsive Web Design, Web Design, eCommerce, Email Marketing

Email marketing campaigns don’t stop when someone opens your email. If your email is successful, it should lead someone to click on a call-to-action, visit your website, and, eventually, purchase your product or service. When 65% of emails are read on mobile...

Intern at Sparkfactor

Apr 3, 2015 | Team

Sparkfactor is currently accepting design and development internship applications. We’re looking for young guns with talent looking for one-on-one mentorship, industry experience, and the chance to dig into big creative buy xanax alprazolam challenges....

Startups

Apr 1, 2015 | Capabilities

Startups are the life-blood of our culture of innovation They need every advantage they can get for a strong launch Startups begin with a need. A need that is answered with a vision. That vision is given a name. A name that becomes a brand. A brand that becomes our...

Lessons From Our First 30 Google Business View Photo Shoots

Mar 26, 2015 | Google Maps Business View Photography, Photography

In honor of our 30th Google Business View tour, master photographer David Hanus and digital engagement manager Andrea Garcia share insights for local business owners using search as a key marketing tool. We give you the tips and tricks that make the biggest impact in...

Update Your Photos to Be Better at Google My Business

Mar 23, 2015 | Google, Social Media

If you’ve claimed and manage a Google My Business page for your company, your base knowledge will help understand the new developments. If you’re new Google My Business, we suggest you check out this post on the basics first. Recently, Google...