For Valentine’s Day one year, a young member of our family made a valentine for a boy in her class. She spent a lot of time making sure it was pretty enough and that she said exactly what she wanted to say. When she was finished, she was so proud...
Last night, Peyton Manning and the Denver Broncos handily beat the Carolina Panthers in Super Bowl 50. But, as marketers know, there’s more than just one winner of the night—Super Bowl commercials also vie for top honors. This year, there were a lot of...
No matter how you feel about the crowd-sourced Super Bowl ad campaign, the Doritos Crash the Super Bowl will end this year. The contest for fan-created ads ran for ten years, with prizes including 1million dollar bonuses for landing top spots in USA Today’s Ad...
You can probably guess the companies you’ll see during the commercial breaks of this weekend’s Super Bowl: Budweiser, GoDaddy, Coca Cola, Doritos. What you might not expect is for a company with only eleven employees to get a coveted 30-second,...
I love the BBC. Not just for shows like Sherlock and Doctor Who, but also for comedy during Red Nose Day and intense dramas. The programming is smart and realistic and brilliant storytelling. Last week, BBC Three, a part of the bigger British Broadcasting...
You’ve just come off a website redesign. You love the new design, you think consumers will love it too, and now you can sit back and watch the leads and customers roll in. Well, that’s not exactly true. Maintaining a website is often more than meets the...
If you’re implementing an inbound marketing strategy for the first time in 2016, or if you’ve been running inbound campaigns for years, you’ll want a way to measure your success. One way to do that is to set up realistic goals and monitor them...
The end of the year can be an important time for nonprofit organizations—ten percent of annual giving occurs on the last three days of the year. Many are wrapping up the fiscal year while many gift-givers are searching for ways to make a difference with their gifts....
WordPress is an open source, free content management system (CMS) used for creating websites. It’s easy to use and customizable, either by adding your own code, or by using templates and plugins that others have already created. The ease of use has helped...
Do (pronoun) remember playing Mad Libs as a (noun)? Sparkfactor is giving you the chance to play Ad Libs as an adult! Thanksgiving is fast approaching, the weather keeps reminding us of the Polar Vortex to come, and holiday shopping is moving up on the to-do...
