Introducing Sporkfactory

Apr 1, 2016 | branding, featured, Humor, Insight, portfolio

Dear Friends, As much as we’ve loved helping you with all your digital needs, Sparkfactor has come to a fork in the road and has decided to start a new venture. We are going into the utensil manufacturing business and becoming Sporkfactory. The decision was...

Introducing Sporkfactory

Apr 1, 2016 | Uncategorized

Dear Friends, As much as we’ve loved helping you with all your digital needs, Sparkfactor has come to a fork in the road and has decided to start a new venture. We are going into the utensil manufacturing business and becoming Sporkfactory. The...

12 Starter Steps to Creativity

Mar 28, 2016 | Business Lessons

This blog originally appeared on foursightonline.com and is written by Blair Miller “I’m not creative” she said emphatically and made her point further by saying, “I don’t get paid to be creative, and nothing you can say or do will change this that.” Let’s call...

How to Cruise to Success with a Marketing Agency

Mar 24, 2016 | Marketing, Business Lessons

Chicago winters, even ones as mild as this, make you want to get away—because, let’s be honest, you never know when the weather could turn on you. And what better way to leave the snow and cold behind than boarding a cruise ship to the nearest warm climate?...

How Your Website Can Benefit from a Spring Cleaning

Mar 22, 2016 | Analytics, Marketing Analytics, Web Design, Marketing, Conversion

Now that spring is officially here, spring cleaning is in great effect. Usually this means switching out winter clothes for summer ones, starting landscaping projects, or reorganizing entire households. But it should also mean making sure your website gets a spring...

Tom Walsh Realty Group Logo

Mar 22, 2016 | branding

Realtor Tom Walsh came us looking for a new logo. He wanted a strong and recognizable brand mark. The up arrow design would not only signify the North Shore of Chicago where most of his clients are, but also convey growth and development to anyone who sees it. We...

Use Video to Break the Attention Span Barrier

Mar 15, 2016 | Social Media, Inbound Marketing, Video & Motion

The average attention span is just eight seconds. For digital marketers, making it past those 8 seconds is like winning the lottery. If you can grab the right person’s attention, you can keep it—if only you had more time. If you’ve tried cramming...

Behind the Spark // Dollop Coffee & Hoosier Mama Pie Company

Mar 11, 2016 | Google Maps Business, Google Maps Business View Photography, Holiday, Behind the Spark

In honor of Pi Day on Monday, we’re looking back at when we photographed Hoosier Mama Pie Company and Dollop Coffee in Evanston for a Google Business View virtual tour. The day we photographed Hoosier Mama, it was very busy and active. There were...

Establish a Successful Social Media Strategy

Mar 8, 2016 | Social Media

Social media can easily get lost in the grand scheme of a marketing plan, but its ability to reach potential customers shouldn’t be overlooked. A well-developed, creative social media strategy can bolster not only your marketing strategy but also sales and brand...

Casimir Pulaski, Me, and PRCUA’s New Website

Mar 7, 2016 | Web Design, Behind the Spark

My mom is a third grade teacher and she used to teach Illinois and Chicago history as part of her yearly curriculum. As she and her teaching partners were figuring out how to bring history alive in their classrooms, my mother went to as many museums and cultural...