When I learned that June 1st is Flip a Coin Day, it instantly reminded me of A/B testing. Many people treat A/B testing like flipping a coin: pick a side you hope will come out on top, and hope for the best. But A/B testing shouldn’t be left to...
The Maverick Award gives special recognition to leaders who have set the standard in promoting, connecting and strengthening female leaders in energy operations and engineering. The Maverick Award was presented this year, to Mary O’Toole of Primera, a...
May is Photography Month, and we love photography here at Sparkfactor. This week, we’ll be publishing a series of posts based on photography. Today’s post focuses on the importance of a virtual tour. Humans are creatures of habit and want to go where they...
May is Photography Month, and we love photography here at Sparkfactor. This week, we’ll be publishing a series of posts based on photography. Today’s post focuses on stock photography. The point of your website is to create an authentic connection with...
May is Photography Month, and we love photography here at Sparkfactor. This week, we’ll be publishing a series of posts based on photography. Today’s post focuses on the importance of headshots. A great way to advertise your company is to let people...
Codifyd came to Sparkfactor at the beginning of the year to redesign their website. They wanted a clean site that wouldn’t overwhelm visitors. The site needed to appeal to both millennials and older generations and target Codifyd’s two audiences:...
Codifyd came to Sparkfactor at the beginning of the year to redesign their website. They wanted a clean site that wouldn’t overwhelm visitors. The site needed to appeal to both millennials and older generations and target Codifyd’s two audiences:...
Today is Pack Rat Day and even though the suggestions for celebrating this ‘holiday’ is to continue to be a pack rat, I thought we could celebrate a different way. As a self-proclaimed pack rat, I understand the feeling of need to keep things, whether...
Saturday is National Tourism Day and while it’s really a day for tourist sites to promote themselves and their locations, don’t think tourism doesn’t affect your business. “Tourist” is just a fancy word for visitor and visitors to your...
“How much does a website cost?” It’s a question we answer all the time. There’s no one way to respond to that question and a lot of factors contribute to cost and some of them may surprise you . . . Starting each web design project with open...