A/B Testing Is More Than the Flip of a Coin

When I learned that June 1st is Flip a Coin Day, it instantly reminded me of A/B testing.  Many people treat A/B testing like flipping a coin: pick a side you hope will come out on top, and hope for the best. But A/B testing shouldn’t be left to...
Mary O’Toole Maverick Award

Mary O’Toole Maverick Award

The Maverick Award gives special recognition to leaders who have set the standard in promoting, connecting and strengthening female leaders in energy operations and engineering. The Maverick Award was presented this year, to Mary O’Toole of Primera, a...

Headshots Don’t Have to Be Boring // Photography Month

May is Photography Month, and we love photography here at Sparkfactor. This week, we’ll be publishing a series of posts based on photography. Today’s post focuses on the importance of headshots. A great way to advertise your company is to let people...
Codifyd Website Redesign

Codifyd Website Redesign

Codifyd came to Sparkfactor at the beginning of the year to redesign their website. They wanted a clean site that wouldn’t overwhelm visitors. The site needed to appeal to both millennials and older generations and target Codifyd’s two audiences:...

Website Cost and What to Consider

“How much does a website cost?” It’s a question we answer all the time. There’s no one way to respond to that question and a lot of factors contribute to cost and some of them may surprise you . . . Starting each web design project with open...

Stay Connected!

Sign up to receive updates from Sparkfactor