With the recent rise of Pokémon GO, small and local businesses are looking to capitalize on all the extra foot traffic, so now is a great time to evaluate your local marketing strategy. Local marketing refers to a strategy that specifically targets marketing...
“OK, Google. Where’s the closest Thai restaurant?” “…Who does the best import luxury car service in Chicago?” “…Where can I get a neck massage in the Loop?” When you ask your smartphone questions like these, you...
This post was originally published on November 18, 2014. One-star reviews—a crisis for business-owners, a wealth of knowledge for consumers. Shoppers use review sites like Yelp to see the best, and the worst, a company can be. For devoted Yelpers, it’s the first...
This post was originally published on November 13, 2014. Being on Angie’s List puts your service business front and center with a highly curated audience. Take advantage of the exclusive, paid-membership community, which is a breath of fresh air in the dog...
This post was originally published on November 6, 2014. In this series of three posts, we show how businesses in the service industry can use Google My Business, Angie’s List, and Yelp to bring in more customers as part of their marketing plan. In our Going...
To say that Pokémon GO is the newest trend in gaming is an understatement. The augmented reality smartphone game plays off of the ’90s nostalgia of millenials and the newest technology obsession of Gen Z-ers and since the game debuted last week, it...
Sparkfactor is Fidelity National Title Group’s preferred website vendor. After being the Midwest preferred vendor for four years, Sparkfactor was recently named the national preferred website vendor of Fidelity National Title Group, the country’s largest...
In this social media frenzy we call life, it can be hard to tell where you, and your business, should spend time. Pinterest, a social media site where users can ‘pin’ pictures from websites to a virtual pinboard, is worth that valuable time, especially as a part of a...
There is a common misbelief in search engine and conversion optimization that stuffing a page to the gills with copy and calls to action is the way to increase conversion rates. In reality, simple, focused landing pages help viewers concentrate on the offer and decide...
We recently came across these amazing travel posters for faraway places like Kepler-16b, Enceladus, and Ceres. Turns out these posters are a project of The Studio at NASA’s Jet Propulsion Laboratory in Pasadena, California. The point of this team of...
