A visitor comes to your website, reads the copy on the page, doesn’t know what to do next, and leaves the site in search of something else. But what if you had a signal to let that visitor know what to do next? That signal is called a call to action. What is a...
Video is becoming increasingly important for marketers who want to make an impact on their audience, no matter the industry or platform. In 2015, daily video views on Facebook video doubled from 4 billion to 8 billion; to keep up with Facebook, Twitter added an...
When Dr. Kat Aleman opened her practice, Kindred Chiropractic, she knew she wanted to focus especially on women and children’s health and she needed well-designed materials to get the word out. Sparkfactor designed a set of 7 rack cards to communicate these and other...
Eleni’s Modern Mediterranean came to Sparkfactor to produce a video. The vegan food company offers many plant-based options, including gyro and shawarma, for both food service and retail stores. Elenis from Sparkfactor on Vimeo.
Olivia’s Market, a local Wicker Park favorite, came to Sparkfactor looking to refresh their website and make it mobile responsive. The photo-centric site focuses on what makes the neighborhood market stand out from the rest: a welcoming environment and...
If your business is planning on taking advantage of one (or more) of the post-Thanksgiving shopping days—Black Friday, Small Business Saturday, Cyber Monday—then your marketing team should already have started putting together campaigns and planning promotions, deals,...
The Francis Xavier Warde School, located in Chicago, asked Sparkfactor to create a series of whiteboard videos to help promote their Annual Fund fundraising campaign. Sparkfactor produced five videos showcasing the diverse activities of the school to coincide with the...
You may already be aware of the benefits of adding automation and workflows into your everyday marketing strategy, but did you know they can also be employed during the holiday marketing season? Setting up automated email sends can help save time during this...
Imagine you show up late to meet a prospective client in wrinkled, scruffy slacks and a crumpled, half-tucked shirt. You’re ready to describe in elegant detail how you and your company can provide the most outstanding service, completely blowing the competition out of...
Today is July 25. There are exactly five months until Christmas. 17 weeks until the weekend of Black Friday and Cyber Monday. 0 more days until you have to start thinking about your holiday marketing strategy. That’s right. The sand hasn’t even been...