MailChimp, an email marketing software company, recently released email automation as part of their free service, which is huge news for small businesses, non-for-profits, and ecommerce sites. This addition is a real game changer in the marketing industry because, unlike more expensive software, it lets businesses of any size take advantage of email marketing automation. Continue reading for some examples of how to take advantage of the free email automation software.
Do you have birthdays for your list of subscribers? Set up an automation to send email cards to customers and subscribers on their birthday. Give a discount or free shipping or use it to keep your company top of mind by appreciating them for who they are.
Send an automated email whenever someone new signs up for your email list. Welcome them to the list by thanking them, letting them know what to expect from your emails, and by allowing them to change their subscription preferences to their liking.
Integrate MailChimp with your business’ ecommerce platform. Set up numerous types of email automations through platforms like WooCommerce or Shopify to create emails like a purchase follow-up. Send an email after a recent purchase to suggest more products they would like or to ask for a review.
Create if/then conditions to personalize even further. Set up conditional workflows that send specific emails to contacts who behave a certain way and send other emails to those who don’t.
Any event that has a date associated with it can trigger automatic, pre-written template emails. The benefit of email automation is that it keeps subscribers engaged and delighted with your business’ level of care, concern, and personal touch. Set yourself apart from the competition by adding automation and personalization to your email marketing.
Want to make your email automation really shine? Contact Sparkfactor to dicuss how we can design, program, and automate emails that will make your business a star.
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