Today, we are often bombarded with brands and their logos. Some are eye-catching, some may feel pervasive, but they are all markers of successful businesses if so many people can recognize them instantly. A true mark of staying power is having a great logo and brand,...
A brand is the way a company presents itself to outsiders: consumers, board members, partners, customers. A brand is used to identify one organization from another. And it’s not just the logo—although that plays a significant part—a brand identity takes into...
