This blog originally appeared on Citipost Mail’s blog, in association with Boom Online Marketing, and is used here with permission. Mail vs Email In a time where digital communications are rapidly increasing, we decided to look in to how email really compares to...
In recent years, companies have implemented email marketing campaigns to engage prospects and customers to keep them coming back to the company website or ecommerce site. It’s the perfect first step in getting people engaged, but don’t miss sight of who...
Companies with a long history of using direct mail might not believe email marketing can improve their marketing strategy, but email marketing is a better investment. When used successfully, email marketing campaigns provide offers and information to consumers at...
