Advantages of an Annual Report: Why You Need It

Aug 1, 2019 | advertising, Analytics, Marketing Analytics, Marketing, Business Lessons, Behind The Spark, Business Lessons, Insight, Uncategorized

To spotlight how Sparkfactor can better your business, let’s look at how small organizations broadcast their stories and achievements through annual reports. Many companies often wonder – what is the importance of an annual report? To put it simply: it is the...

Better Branding: How Does Your Logo Look?

Jun 12, 2019 | advertising, Behind The Spark, branding, Business Lessons, Insight, Marketing, Marketing, Advertising, Business Lessons, Identity, Uncategorized

Today, we are often bombarded with brands and their logos. Some are eye-catching, some may feel pervasive, but they are all markers of successful businesses if so many people can recognize them instantly. A true mark of staying power is having a great logo and brand,...

Edgewater’s New Spotlight Member: Sparkfactor

May 14, 2019 | Behind The Spark, Business Lessons, featured, Insight, Local Marketing, Marketing, Direct, Neighborhood Marketing, Photography

We’re incredibly fortunate to be featured in Edgewater Now a few weeks ago! Our owner, George Lowe, answered a few questions for those curious about what our business does and why we love Edgewater! But, as not to lose the opportunity for education, have you thought...

Why Positive Thinking Is Important to Your Business

Sep 13, 2016 | Business Lessons

While there are many ways to harbor the habit of thinking positively (see this article, or this one, or this one), does positive thinking have an impact on business? Positive thinking, and positive action, can be very useful in business. Positive thinking can...

12 Starter Steps to Creativity

Mar 28, 2016 | Business Lessons

This blog originally appeared on foursightonline.com and is written by Blair Miller “I’m not creative” she said emphatically and made her point further by saying, “I don’t get paid to be creative, and nothing you can say or do will change this that.” Let’s call...

Is There Really No Such Thing as Bad Publicity?

Feb 29, 2016 | Business Lessons

I love movies and the Oscars. I enjoy the glam, the recognition of well-made movies, the debates about which movies should win. This year the Oscars came across controversy with the hashtag #OscarsSoWhite. While I could go on for a long time about what I think about...