Better Branding: How Does Your Logo Look?

Jun 12, 2019 | advertising, Behind The Spark, branding, Business Lessons, Insight, Marketing, Marketing, Advertising, Business Lessons, Identity, Uncategorized

Today, we are often bombarded with brands and their logos. Some are eye-catching, some may feel pervasive, but they are all markers of successful businesses if so many people can recognize them instantly. A true mark of staying power is having a great logo and brand,...

Brighton Park and Archer Heights SSA #39 Brand Identity and Ad Campaign

Apr 19, 2018 | advertising, branding, portfolio, web

In Chicago, there are Special Service Areas (SSAs) throughout the city, streets that are economic thoroughfares in the neighborhood. SSAs are under local neighborhood organizations and provide services to business owners, like facade and building improvements and...

OnDevon Brand Identity and Ad Campaign

Apr 12, 2018 | advertising, branding, portfolio, web

The Rogers Park Business Alliance has a few different City of Chicago Special Service Areas (SSAs) under its purview, including SSA #43. SSA #43 includes a good portion of Devon Avenue (a busy east/west street in Chicago) and a part of Western Avenue (the city’s...

focusIT Website and Marketing Materials

Feb 20, 2018 | advertising, branding, web

When Arizona-based company focusIT needed to redesign their website, they came to Sparkfactor. They also wanted a consistent look across many deliverables, which all hinged on the design of the new website. FocusIT specializes in Software as a Solution (SaaS) products...

Silver Linings Clothing Photoshoot

Jun 6, 2016 | branding, web

Before we could launch the Silver Linings Clothing website, we needed to add images of the available options of customizable dress shirts and interchangeable collars and cuffs. The photoshoot featured high fashion photography from our own David Hanus. The photos are a...

Introducing Sporkfactory

Apr 1, 2016 | branding, featured, Humor, Insight, portfolio

Dear Friends, As much as we’ve loved helping you with all your digital needs, Sparkfactor has come to a fork in the road and has decided to start a new venture. We are going into the utensil manufacturing business and becoming Sporkfactory. The decision was...