The Science of Split Testing // When to Test, What to Test, and What to Expect Oct 30, 2014 | Analytics, Marketing Analytics, Web Design, Marketing, Conversion, Inbound MarketingRemember learning about the scientific method in school and thinking, “How will this ever help me in real life?” We have the answer . . . in marketing. Split testing, or A/B testing, is like doing an experiment on your website, landing page,...
