Last night, I watched the Super Bowl along with millions of other sports fans and ad watchers. I tweeted about the ads, took copious notes to be able to write our annual review of the ads, and watched as Tom Brady made a spectacular comeback against Matt Ryan’s...
When Dr. Kat Aleman opened her practice, Kindred Chiropractic, she knew she wanted to focus especially on women and children’s health and she needed well-designed materials to get the word out. Sparkfactor designed a set of 7 rack cards to communicate these and other...
We partnered with First Financial Credit Union to create web and billboard ads. First, we created a brand guideline to give consistency to the ads across channels based on company values. Then, using the guideline for reference, we sourced natural-looking stock photos...
We teamed up once again with First Financial Credit Union to create web sliders for their new website that matched their new brand guideline and recent ads. We sourced realistic stock photography to add an instant connection with the audience.
Last night, Peyton Manning and the Denver Broncos handily beat the Carolina Panthers in Super Bowl 50. But, as marketers know, there’s more than just one winner of the night—Super Bowl commercials also vie for top honors. This year, there were a lot of...
No matter how you feel about the crowd-sourced Super Bowl ad campaign, the Doritos Crash the Super Bowl will end this year. The contest for fan-created ads ran for ten years, with prizes including 1million dollar bonuses for landing top spots in USA Today’s Ad...