The end of the year can be an important time for nonprofit organizations—ten percent of annual giving occurs on the last three days of the year. Many are wrapping up the fiscal year while many gift-givers are searching for ways to make a difference with their gifts. The invention of the Internet made it possible for those do-gooders to have the option to donate right at the tip of their fingertips. Now, with the growing popularity of mobile devices, including smartphones and tablets, being able to donate is even easier. Here is why your organization’s site should have a secure, branded responsive donation page.
The Internet is Becoming Responsive
Responsive design is increasingly important in website design. In April 2015, Google decided that it would give priority rankings to websites that are mobile-friendly, preferring responsive over other methods, over those that aren’t. Using a mobile device, like a smartphone or tablet, now accounts for 60% of digital media consumption. Meaning that 60% of your website visitors could be viewing on their mobile devices. Coming across a non-responsive site can cause people to navigate away from the page. Take for example that 63% of phone users delete emails that are not mobile responsive. Imagine someone navigating away from your organization’s page, especially your donation page, just because it’s not responsive to the device they’re using at the time.
A Responsive Page Could Increase Donations
In addition to the growing necessity of responsive websites, a responsive donation page in particular could help increase your overall donation amount. According to Nonprofit Tech for Good, a responsive donation page doubles the amount given on mobile devices and consumers are 34% more likely to give on pages that are responsive. Furthermore, research found that custom-branded donation pages raised six times more money than a generic page. And it seems likely that those numbers will only increase. As more of the Internet becomes responsive, users are going to expect that experience and easily dismiss pages that are a stuggle to view or use on a mobile device. Meet your donors where they are and they’ll thank you with their donations.
Mobile-friendliness isn’t just a trend or a fading fad. It’s here to stay and it’s time you got in the game. If you want to learn how to get your site optimized for mobile, get a free mobile design assessment by clicking on the button below.
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