April 15 is Tax Day in the United States. It’s probably been marked on calendars around the country since January. And while this year’s taxes aren’t technically due until April 18, filing taxes is still not an enjoyable experience for most people. It’s a long and complicated process, and there’s always a subtle fear of being audited.
While an audit in and of itself isn’t necessarily a bad thing, pop culture and circulated horror stories have led to a bad connotation of audits, tax-related or not.
But an audit can be helpful. At its simplest, an audit is just a detailed review of something. Much like you would want to make sure you stop a bad campaign before it starts, you would want to make sure your marketing efforts are doing the best they can for you. So the best time for a marketing audit is before you start a new campaign. It can tell you what’s going right, where there are weak spots to address, and how to continue to take advantage of strengths.
A marketing audit can be a general review of high level strategies and implementations. It can also drill down into specifics, such as SEO or content, revealing areas that can use improvement. It can be done internally with the marketing team, but often it’s better to have an outside firm assess marketing performance. A different point of view can come in with clear eyes and see issues or advantages that might be overlooked by people who deal with them everyday. An agency can then provide next steps on how to address what was presented in the audit.
Whether you’ve been working with a marketing agency for years or are looking for a new marketing partner, a marketing audit can give new life to your strategies.
Want to see how your marketing is doing? Contact us for a marketing audit.
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