“Always be closing,” says Alec Baldwin. But when all a consumer or client receives in their inbox is emails that are trying too hard to sell them something, your message gets lost. In a few steps, you can retrain your contact list to see your messages as valuable again.
Send out valuable industry news
Whether you’re a B2B or a B2C company, send out content your audience would see as valuable. Create blog posts, videos, and other types of content that inform your contacts on industry news and trends. To get it out to your list, make sure your blog posts or articles can be embedded into an automated email that gets sent out on a weekly or monthly basis. Be the place they turn for information.
Survey current clients
People love getting asked about their opinion and feeling like what they have to say is a valuable asset. Design a survey through SurveyMonkey or other software and send it off to your customer list. Create unbiased questions to get honest answers and be ready to hear buy ambien online safely their honest feedback. Gaining customer insight can go a long way in helping you gain constructive criticism from a different perspective.
Congratulate on milestones
In business, we rarely take the time to celebrate benchmarks, we just move on to the next goal. Which is why, for B2B companies in particular, congratulating a client on a business milestone can go a long way—but be careful not to “humble-brag.” Take a genuine interest in your clients and celebrate who they are as a company with a personalized email. They’ll trust someone who cares about the little things to follow through with the big ones.
So whether you’ve been emailing clients for years or are just learning about the benefits of email marketing, mix in these tips with your current strategy. See what happens when you shift your focusing from “Always be closing” to “Always be opening.”
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