You can probably guess the companies you’ll see during the commercial breaks of this weekend’s Super Bowl: Budweiser, GoDaddy, Coca Cola, Doritos. What you might not expect is for a company with only eleven employees to get a coveted 30-second, five-million-dollar spot.
But that’s exactly what you’ll see when Death Wish Coffee’s commercial airs on Sunday. The company, based in Round Lake, NY, boasting the strongest coffee in the world, won Intuit Quickbook’s Small Business Big Game competition out of over 15,000 small businesses that entered. For winning the voting-based competition, Intuit Quickbooks covered the cost of producing the commercial, as well as the hefty air time price tag.
CBS This Morning had the exclusive premiere of the ad last week, featuring Vikings barreling down a river of coffee, and now the ad’s YouTube video has more than 1.5 million views and the game hasn’t even aired yet! This could mean big things for this small company. According to Mike Brown, the owner of Death Wish, he’s can i buy xanax in thailand already added staff in preparation for the growth that over 120 million viewers could bring. He’s also working on getting his distributors stocked with enough coffee to fill the orders he’s expecting from the big game.
While not every business will be as fortunate as Death Wish Coffee to get such an opportunity, your small business can still learn from their experience. It’s important to predict when a marketing initiative will pull in a significant increase in sales and prepare for that. Know when to bring on more employees and when to hold off to see how it pans out. Not being ready for a sudden growth in demand can be detrimental to the company. Be aware and nimble to be able to make quick decisions when a sudden increase occurs.
It’s no secret that we love coffee here at Sparkfactor. Come have a cup with us and see how we can help you grow.
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