Nick Cullen, founder of Silver Linings Clothing, asked Sparkfactor to give his unique clothing vision a place to live on the Internet. We created simple e-commerce site where guests can purchase Silver Linings’ customizable mens dress shirts and interchangeable collars and cuffs. But before we could launch the website, we needed to add images of the available options.
The photoshoot featured high fashion photography from our own David Hanus. The photos are a mix of close up looks at the shirt, collar, and cuffs, and lifestyle images. The shoot was based in a premium high-rise building in downtown Chicago and made creative use of the lounge area and balcony, as well as other areas. The client then selected the images he thought best represented the clothing, which would become the online lookbook for his products.
Once the main component of the site, the images, had been selected, Sparkfactor added them to the e-commerce site where guests can purchase dress shirts, collars, and cuffs, while also browsing the lookbook and discovering the inspiration behind this unique clothing concept.
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