Martha Weinfurter started NeuralBalance in 2008 to work with clients individually to achieve a balanced life using holistic tools. She has learned a variety of methods to help clients achieve a wholeness of being, including being trained in Brain Integration Technique and HeartMath. She also draws on her years of experience and background in nursing. The HeartMath Institute Research Center researches how the brain and the heart communicate and how that relates to the feeling states people can be in. Martha uses an individualized approach for every client, allowing each person to build emotional resilience in their own way.
NeuralBalance came to Sparkfactor when they needed a rebrand, including a new website and an updated logo. Created in WordPress, the website allows visitors to learn more about Martha, better understand HeartMath, and sign up for workshops. Its simplistic design looks good on desktop or on mobile, thanks to the responsive design. The website footer integrates an email newsletter sign up form, which connects directly to NeuralBalanace’s MyEmma account.
Sparkfactor added the WooCommerce ecommerce platform to the WordPress site to make it easy for users to search for and purchase buy ambien cr cheap seats in Martha’s courses and workshops. As a small business, it was important that NeuralBalance had the ability to easily update and change courses and workshops as they are added and updated frequently. WooCommerce makes it easy for NeuralBalance to manage the backend updates internally.
Another important addition to the site was a testimonial plug-in. Added to the sidebar, it collects and displays real testimonials to encourage potential clients and helps with SEO.
In addition to designing a new website, Sparkfactor also created a logo for NeuralBalance. The text is simple yet comforting, set as one word like the company name, but using a bold font to distinguish the two words. The graphic above the name of the company alludes to medical monitoring.
Are you looking for a new website to tell your story? Do you want people to know in a glance at your logo what your company stands for? Talk to us to find out how Sparkfactor can tell the world about your business.
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