Fletcher Jones Audi Showroom Google Tour // Behind the Spark

When Sparkfactor noticed that there was a new showroom being built just blocks away from our old office in Wicker Park, we reached out to Fletcher Jones Audi to let them know how they could take advantage of a Google virtual tour to let potential customers see into the new showroom. They loved the idea and agreed to have us come back when the showroom was completed.

The shoot only took a couple of hours, but in that time we photographed the panoramic photos to stitch together to create the tour, as well as still images to add to the search engine results page. Because the showroom was new, a new business listing had to be created so that SERP results on Google would show the new tour and photos.

Sparkfactor not only photographed the Audi showroom, but also the combined service center for Fletcher Jones Audi and Mercedes-Benz of Chicago. Overall, Fletcher Jones was really excited to have this new tool at their disposable and to tell people to step inside their new showroom, either in person or virtually with this new tour.

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