Every year, we celebrate our national independence with breathtaking displays of fireworks. Some are colorful and dazzle the night sky with fantastic colors, others shoot out high-intensity brightness, while others form patterns in the sky. No matter what kind are your favorite, we can all recognize that fireworks burst through the black background of night and then slowly fade out to make room for the next bright display.
Content marketing should work similar to fireworks. Views right after publication cause a post to shoot high in the ranks, but with quality keyword usage, the fade out to zero views should never come. While some posts’ views might come crashing down quite quickly after publication, most posts should still be able to fade to the background while still gaining traffic. To maintain quality traffic coming to a post, relevant keywords are absolutely crucial.
Keyword research should always be taken into account when creating and writing content. What keywords are most relevant to your business and, more specifically, this content? What keywrods is your ideal target audience searching for? Using relevant keywords in blog titles, blog posts, and other content creates rich content, which help keep your posts alive long after the publication date. Relevant keyword searches in Google should still display these quality posts, especially if more and more like-minded content is being published from your site.
No matter what kind of content your company or business is creating, keywords and proper SEO can make your content burn bright and fade slowly, like fireworks.