Nick Cullen, founder of Silver Linings Clothing, asked Sparkfactor to give his unique clothing vision a place to live on the Internet. We created simple e-commerce website where guests can purchase Silver Linings’ customizable mens dress shirts and interchangeable collars and cuffs. Once the images had been selected, Sparkfactor added them to the e-commerce site where guests can purchase products, while also browsing the lookbook and discovering the inspiration behind this unique clothing concept.